Retailers have long been accustomed to relying on physical human traffic for success; investing their energy and focus into bringing customers through their front doors.

Now, with the rise of e-commerce, digital traffic has drastically increased over the past years and retailers must adapt to this new reality if they wish to remain competitive and relevant.

Big companies like Amazon and other large online retailers are eating up market shares from smaller stores, making it difficult for them to keep up without changing their business models and the way they have operated for so long.