Text ad used as the generic campaign to target people actively search for keywords NOT related to your brand online.

Google scans the website through content,descriptions, titles and more to automatically bid on these keywords.

Text ad used to target anyone looking for your brand online, for example “brand” store hours, “brand” online, “brand” products etc.

We want to make sure that when people are searching your brand they’re finding you through the 1st results and with great messaging.

Shopping ads are used to target people actively searching for specific products.

These ads are based on individual products search. For example, if you sell adidas products and someone is looking for a ‘red adidas sweater’ which you have in stock, we want to make sure you show up in the top results.

This campaign helps drive new traffic to the website based on Google audiences.

Google will automatically display a lifestyle image type ad to users who are looking to buy or showing interest in the products you sell.

Whenever someone visits products on your website without purchasing, we want to make sure to retarget them on Facebook and Instagram with those same products to maximize conversion rates.

We also use this type of ad to target people who would have interest in your business, based on audiences provided by Facebook.